The surface of the visual culture of social media and smartphone photography provides insight into a fantastic world full of well tuned photos, positive emotions, authentic personalities and expressive self-realizations. It seems as if happiness has finally achieved the well-earned entrance into social life and as if modern culture has been successfully liberated from its irrational fads and lunacy. The work Ehemals war alle Welt irre (Once all the world was mad) displaces this view. It is a caricature of a self-idealising image culture, includes whimsical portraits and  mimics the eye-catching character of advertising.